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Everyday sports team media relations departments (at the college level they are called sports information departments or SIDs) send email blasts to their media member mailing lists with information that is PR-friendly to their own interests.
Aside from the daily announcements and required minutia, the content of these messages is usually as follows: players/coaches winning awards or up for awards, community service, charity functions, self-promotional items and other "news" releases that are glowingly positive to their agenda.
Unfortunately, the fans and news consumers actually do not care about any of these stories.
The media member spends every day trying to be first to break stories on: trades, signings, firings, hirings, scandal or malfeasance. The old creeds like "if it bleeds it leads" and "sex sells" are more relevant today than ever before.
Therefore, it seems like the two worlds of media and PR are just diametrically opposed. Yet we all meet in the middle somehow everyday. And that's what's being covered here at Chicago Sports Media Watch- the dance itself and the results of the dance.
It is written by Paul M. Banks, founder of the Google News website The Sports Bank.net In 2007, the year before founding the webzine, Banks was one of just 20 twenty young American journalists selected to participate in a Fulbright fellowship in Berlin.
His work has been featured in hundreds of media outlets and he's appeared as a guest commentator in dozens of print, radio and television programs. He's appeared as a guest commentator on radio shows across the world. Currently, Banks contributes regularly to Walter Football.com, Yardbarker, MSN and Fox Sports.
A member of the Society of Professional Journalists, Football Writers Association of America and the United States Basketball Writers Association, he has seen hundreds of sporting events from press row including the Stanley Cup Finals, the Rose Bowl, NBA Playoffs and the Final Four. And he was named the second overall biggest influencer on Twitter in regards to Super Bowl 46