With the Chicago Blackhawks taking on the Boston Bruins in game 1 of the Stanley Cup Final tonight, a lot of people will be tweeting about it. Some will be hockey mavens and NHL experts. On the other side, you’ve got meathead bandwagon idiots who don’t even know what a power play is, believe "Chelsea Dagger" is not Amstel Light commercial crapola and use the games as an excuse to get blasted.
These five Twitter habits are a decent litmus test to see who's worth following and who isn't. Avoiding these habits doesn't mean you'll gain followers. (I'll probably anger some of you here and you'll defollow me for it).
These rules apply tonight to the Blackhawks game, but also apply to every big sporting event. We’ll use the Stanley Cup as an example, but this knowledge carries over to tweeting all live sporting events.
1. People who 90% of the time tweet 1-2 words only
We’ve seen this a lot lately. “BICKELL!” or “Bickell! Goal!”
Yes, but what about Bickell? What facts can you tell us about Bickell? Do you have an interesting opinion on Bickell? We’re watching the game too. We know he just scored. So if this is all you bring to the table of conversation, then I have to say: “hey, thanks for coming!”
2. Use of excessive ALL CAPS TWEETS to denote that YOU’RE SHOUTING AT ME.
Perfectly fine: “THE BLACKHAWKS HAVE JUST WON THE WESTERN CONFERENCE”
We’ll allow it: “SAADFATHER WITH A HUGE GOAL TO TIE IT”
You’ll be defollowed: “SHAW PICKS UP A FOUR MINUTE PENALTY FOR HIGH STICKING”
ALL CAPS is like wasabi, it’s only meant to be used sparingly. Do you want a Twitter bio looking like this LA Kings season ticket holder? You don’t want to sound like PHIL DAVISON, REPUBLICAN PARTY CANDIDATE FOR STARK COUNTY TREASURER, DO YOU?
Here's an awesomesauce hate mail I received a couple years ago. On this article.
I AM TRULY OFFENDED BY THIS “ARTICLE”. I KNOW THIS KID AND #1 HE IS NOT 300LBS #2 HE IS AN INCREDIBLE ATHLETE WHO HAS VERY QUICK FEET AND RUNS WELL #3 THIS KID WORKS EXTREMELY HARD AT HIS CHOSEN SPORT AND DESERVES EVERY ACCOLDE HE HAS GOTTEN. FOR SOME OBVIOULSY UNINFORMED JACKA** TO PUT SUCH AN ARTICLE IN PRINT ABOUT AN 18 YEAR OLD KID THAT HE OBVIOULSY KNOWS NOTHING ABOUT IS AN ABSOLUTE DISGRACE TO HIS SO CALLED PROFESSION. NEXT TIME DO YOUR HOMEWORK AND GET SOME OF YOUR FACTS STRAIGHT BEFORE PUTTING PEN TO PAPER OR YOUR FOOT IN YOUR BIG FAT MOUTH.
3. Shut up about TV ratings numbers that no one cares about.
I get it, as a site owner, I care a lot about my Alexa ranking. But all non-website owners dooooooooooon’t caaaaaaaaaaaaaaare. I’m also an author, so my Amazon book sales ranking matters to me. However, I’m aware for everyone else: doooooon't caaaaare. So if you work in television, ratings numbers are everything. And there’s been a ton of tweets, articles and press releases about this topic lately. And I’ve written about television ratings in the past; so I know firsthand that no one cares. It’s page views Siberia. Won’t make that mistake again. The only people who read these things are other people who work specifically in television.
4. Excessive score, time updates
We’re watching the game too. We can read numbers and letters! Well, at least some of us can. Between all the beat writers and the official team accounts monitoring the game, the Twitter timelines are clogged up enough with this stuff.
5. Useless hashtags
What exactly does adding #becauseitsthecup get you? Other than grouped in with everyone else who’s using it? And then lost in the shuffle. Try being original and standing out with your hashtags.
Paul M. Banks is the owner of The Sports Bank.net. (“Quasi-endorsed” by Philadelphia Eagles Coach Chip Kelly) He’s also an author who also contributes regularly to MSN, Fox Sports , Chicago Now, Walter Football.com and Yardbarker
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