7 worst Super Bowl XLVII story pitches

7 worst Super Bowl XLVII story pitches

An actual press release received this week. as you can see it’s HARD HITTING IMPORTANT NEWS:

BALTIMORE, Jan. 28, 2013 (GLOBE NEWSWIRE) — Minutes before today’s flight to New Orleans, Baltimore Quarterback Joe Flacco was seen with his favorite treat: Haribo Gold-Bears. The original gummi bears are Flacco’s go-to choice while prepping for the big game. Known for his sweet tooth, Flacco’s favorite flavor is Pineapple.

Seriously? This is the most mundane minutia imaginable. And it’s product placement sent through an alleged news service. Every weekday, myself and fellow journalists receive a bunch of story pitches from publicity firms. Most of them are boring and possess zero news value. Some of these PR flaks get really annoying in that they will email 3-4 times after you’ve ignored them. During Super Bowl week, you’ll get more than a week’s worth in a day.


Hi Paul,

2.1 million people streamed the Superbowl last year and that number is expected to rise significantly for this weekend’s game thanks to tablet and smartphone streaming capabilities.

I wanted to reach out to you regarding StreamBoost, an offering announced this month from Qualcomm, that was built from the ground up to provide the best possible online experience for all connected devices in a home network.

With its unique allocation of Internet traffic, StreamBoost makes it possible for multi-connected families to stream the Superbowl while simultaneously running applications such as online games and Skype chats on various devices with no lag or frozen “buffer” screens. Football fans can now seamlessly stream the game on their smart TV while talking smack to friends of the opposing team via Skype with no frustrating glitches or bandwidth issues.

If you have any questions, would like more detail, images or to speak with someone at Qualcomm about this, please feel free to email or call.

Best, Ciera


These are some of the most annoying pitches- the “hey we have experts, you should interview them.” Yet most of the time they’re people no one has ever heard of. So maybe they should interview me? I’m more well known. The worst offenders of this practice are the marketing agencies that pursue a story that’s hot at the moment, but has no shelf life. First of all, it’s a story that’s already all over the place. Secondly, by the time this person gets back to you and turns it around…everyone knows. This just doesn’t work in the age of Twitter.


If you’re looking for someone to interview about the upcoming Super Bowl commercial frenzy, the advertising experts behind SpotBowl – America’s largest Super Bowl commercial poll – are available for interviews and insight about this weekend’s ad lineup.

Here are some things we can talk about:

Why Americans are so fascinated by Super Bowl commercials
Why companies are willing to pay $3.8M per ad (is it worth it?)
A sneak peek at which ads to look for this year, and which to avoid
Which celebrities are making cameos
The secret to making a good Super Bowl commercial
SpotBowl – What it is and how fans can use it before and after the game

We’re an advertising agency, but we’re also the creators of SpotBowl – a website (now in its 10th year) that lets people vote for their favorite and least favorite Super Bowl ads. In 2012, SpotBowl attracted votes from all 50 states. Feel free to check out SpotBowl at www.spotbowl.com and if you’d like to talk about the ads or SpotBowl, just let me know.

May the best ad win!


colin kaepernick super bowl

Ok, this next one isn’t Super Bowl related, but it came this week and it’s equally useless in it’s news value. The dunk contest? Who cares this isn’t 1992. And the subject of this article needs a better purpose in life. Seriously, he has too much time on his hands.



All-Star Game Dunk Contest moments like Jordan ending his epic battle against Dominique Wilkins with an iconic free throw link dunk was more memorable than anything that happened during the actual All-Star Game the following night. Sadly though, somewhere along the line the Dunk Contest has morphed into an event dominated by corporate sponsors.

There is only one person that can bring the Dunk Contest back to its former glory: LeBron James. What could motivate him to participate? Hopefully a LARGE ($1M) donation to his charity, the LeBron James Family Foundation.

Through GoFundMe.com, Chris Thomas, will collect donations on behalf of LBJ’s charity that are entirely contingent upon his participation in the 2013 Slam Dunk Contest.

Might you be interested in talking with Chris Thomas on how he plans to raise $1M and get LeBron to participate?



This next one sounds useful and interesting, but if I plug them…to quote Chaka Khan “whatcha gonna do for me?”


Hi Paul – I wanted to flag for you the new cover of Bloomberg Businessweek, on newsstands Friday, which shows a lawyer tackling an NFL player in mid-air as he catches a football. Cover line reads: “Crunch Time. An army of plantiffs’ lawyers wants billions for ex-players suffering from brain injuries. Will they doom the NFL – or save it?”

Cover image is below and attached. The cover story, “Pain Point” by Paul M. Barrett, is on businessweek.com now at http://buswk.co/PainPoint

With over 100 million Americans tuning into Super Bowl XLVIII this Sunday, in Bloomberg Businessweek’s new cover story “Pain Point,” Paul M. Barrett examines the most serious threat to the viability of football in decades: the lawsuit on behalf of 4,000 former players and their wives who accuse the NFL — a $9.5 billion-a-year business and the country’s most lucrative sports enterprise — of covering up the long-term effects of brain injuries. But the plantiffs’ lawyers haven’t come to bury football. They’ve come to make brain damage a cost of doing business. Barrett explains the suit, what’s at stake, the possibility of a settlement, and whether fans’ deep loyalty to football could be shaken by a “concussion crisis.”

Thanks for considering,


This time of year people are desperate to make their product somehow related to football, the Super Bowl


CHICAGO, Jan. 31, 2013 — For the third straight year, the commercial real estate firm Jones Lang LaSalle and its Executive Chairman of the Americas Roger Staubach are making a bold prognostication for the Big Game, picking the Baltimore Ravens to outshine the San Francisco 49ers.

While sports experts and Las Vegas oddsmakers look to point differentials, quarterback ratings and other on-the-field stats, Roger and the JLL team are once again sticking with what they know best — commercial real estate — to determine their pick.

According to the firm’s analysis of the last dozen season finale games, teams based in cities with the higher office vacancy rate (i.e. more space available for lease) have won the Lombardi Trophy. While the hypothesis didn’t hold true last year when the New York Giants upset the New England Patriots, it does still have a 58 percent accuracy rate.

This year, according to JLL research, the overall vacancy rate in San Francisco stands at 11.8 percent due to a burgeoning demand from the technology sector compared to 15.5 percent in Baltimore — making the Ravens the firm’s statistical favorite to win the crown.

While JLL Super Bowl VI MVP Roger Staubach’s mind agrees with JLL’s hypothesis, his heart might not. “I know commercial real estate and football. While I can tell you that our hypothesis is right more than it’s wrong, I really like the chances of the 49ers.”


NO ONE cares about infographics! They’re web traffic death! Quit sending them my way

courtney lens

Hi Paul,

I wanted to gauge your interest in a fun Super Bowl story around the dangers posed to devices by overzealous sports fans. 23 million Americans have damaged their cell phone or tablet while caught up in the passion of a sporting event according to a timely study by SquareTrade® the top-rated provider of protection plans.

The study goes on to show, Ravens fans are most at risk of a phone fumble showing themselves to be 14% clumsier than 49ers fans. In addition the SquareTrade survey shows the top 5 sporting spectator gadget accidents to be:

1) The standard drop: device dropped from hand – 33%

2) Liquid drops -most common of which are toilet drops, sweat and water spills – 18%

3) Beer drops – devices dropped in beer –13% – it’s more common than you would think!

4) Passion drops: devices thrown in anger or excitement – 12%

5) Bar drop: devices falling from a bar or table – 8%

Below is a the full release and an amusing infographic showing the stats can be viewed at: http://www.prnewswire.com/news-releases/23-million-americans-have-damaged-phones-while-watching-sporting-events-ravens-fans-14-more-likely-to-fumble-phone-than-49ers-fans-189177271.html

I would love to get your thoughts on if this would work as a fun light-hearted piece for you and will contact you shortly.

Paul M. Banks is CEO of The Sports Bank.net, a Google News site generating millions of unique visitors. He’s also a regular contributor to Chicago Now, Chicago Tribune.com, Walter Football.com, Yardbarker, and Fox Sports

A Fulbright scholar, published author and MBA, Banks has appeared on live radio all over the world; he’s also a member of the Football Writers Association of America, U.S. Basketball Writers Association, and Society of Professional Journalists. The President of the United States follows him on Twitter (@Paul_M_BanksTSB) You should too.

Filed under: Internet

Tags: super bowl, super bowl xlvii

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