What lockout backlash? Chicago Blackhawks ratings through the roof

What lockout backlash? Chicago Blackhawks ratings through the roof

On Sunday the Chicago Blackhawks recorded their highest-rated regular season game in Comcast SportsNet Chicago history with a 6.31 HH rating. The NHL on CSN continues its strong start as both the Philadelphia Flyers and Blackhawks were both ranked #1 for the time period in key male demos. So much for the so-called NHL lockout backlash. Like Rihanna going back to Chris Brown, the who battered her, hockey fans are very quickly to forgive and forget. You heard a lot of tough talk from fans during the lockout about never going back again. Guess it was all just bluster.

For last night’s 2-1 OT victory by the 6-0-0 Blackhawks over the hated rival Detroit Red Wings, Comcast SportsNet attracted approximately 220,000 households for the entire game and posted an 8.09 “peak” rating during the 8:15 PM quarter-hour (approx. 282,000 households). The 6.31 single game regular season ratings record on Comcast SportsNet shatters the previous record set just five days earlier on January 22 for the Blackhawks home opener vs. the St. Louis Blues (5.40). Source for all ratings information is provided by Nielsen Media Research.


Including last night’s record-breaking rating on Comcast SportsNet, the Top 4 highest-rated Blackhawks regular season games in network history have all occurred over the past six days:

1) 6.31 – Blackhawks vs. Red Wings (January 27, 2013)

2) 5.40 – Blackhawks vs. Blues (January 22, 2013)

3) 5.13 – Blackhawks at Stars (January 24, 2013)

4) 4.39 – Blackhawks at Columbus Blue Jackets (January 26, 2013)

5) 4.35 – Blackhawks vs. Vancouver (March 5, 2010)

Comcast SportsNet was also the #1-highest rated television network in the Chicago market in the key advertising demos of Men 18-49, Men 25-54 & Adults 35-64 for the entire length of the game (6:00-8:45 PM).

So far this season through five games, the Blackhawks on Comcast SportsNet are currently averaging a 4.87 household rating, an increase of 75% compared to last season through five telecasts.

Paul M. Banks is CEO of The Sports Bank.net, a Google News site generating millions of unique visitors. He’s also a regular contributor to Chicago Now, Chicago Tribune.com, Walter Football.com, Yardbarker, and Fox Sports

A Fulbright scholar, published author and MBA, Banks has appeared on live radio all over the world; he’s also a member of the Football Writers Association of America, U.S. Basketball Writers Association, and Society of Professional Journalists. The President of the United States follows him on Twitter (@Paul_M_BanksTSB) You should too.


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