Today, SB Nation announced an aggressive redesign that Vox Media CEO Jim Bankoff boasted was "the biggest lean into adaptive, responsive design in the publishing industry that I’ve seen."
While the direction SB Nation is forging on the platform-front is significant in its own right, not to be lost is one of the other announcements the company made today: the elevation of former network contributor and EDSBS.com editor Spencer Hall (nee: Orson Swindle) to the newly-created position of Editorial Director.
Hall told AdWeek: "I’ll take the 300 plus-sites and try to corral some kind of common vision and coordination between them, which is very daunting and sounds almost impossible, but as an Internet native writer and someone who’s been around SB Nation for a while, its something I think I have a pretty good handle on."
What's significant is the authority that the company is placing in - as Spencer puts it - "an Internet native writer." He is overseeing not just a "blog" network, but a multimedia outlet that includes 300+ sites, SBN's premium YouTube channel and (also announced today) a long-form writing program headed by Best American Sports Writing editor Glenn Stoudt.
Paul M. Banks is CEO of The Sports Bank.net, an official Google News site generating millions of unique visitors. He’s also a regular contributor to Chicago Now, Chicago Tribune.com Walter Football.com, Yardbarker, and Fox Sports
A Fulbright scholar and MBA, Banks has appeared on live radio all over the world; and he’s a member of the Football Writers Association of America, U.S. Basketball Writers Association, and Society of Professional Journalists. The President of the United States follows him on Twitter (@Paul_M_BanksTSB) You should too.