Hold The Phone

Hold The Phone
That's not the right phone number!!!

Let's take a time out from sports for just a quick second.  Yes, I know it's 12:48 on a Saturday morning and I probably have better things to do (like sleep) but I just have to point this out.

I was watching the Cubs tonight on WGN and in between innings a Luna Carpet commercial came on.  When it came time to play the all too familiar jingle, I began to sing along (don't lie, you do it too).  To my dismay, THEY CHANGED THEIR EFFING PHONE NUMBER!!!

It is NOT 773-202-LUNA any longer.  Nope, they apparently decided that having every single person in the Chicagoland area, some 8-10 MILLION people, know their phone number was a bad idea.

It is now 877-241-LUNA.  They still fit it into the jingle at the end of the commercial, but it's just not the same.

If you're not from around here, Luna Carpet is a Chicago institution.  Everyone knows the jingle, and everyone USED to know the phone number.  Changing the phone number is like serving deep dish pizza without tomato sauce.  It's like Gene and Jude's actually serving ketchup.  It's like the Cubs playing their home games anywhere besides Wrigley Field.  It's like the weather being what it's supposed to be in June.  It's like Hawk Harrelson actually complimenting an umpire.  It's like 10,000 spoons when all you need is a knife.  You get the point.

OK, back to your regularly scheduled programming.



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  • I agree, for branding sake it would seem they should have left it. Of course, they probably did it because 877 is toll free, but I would think a brand is more valuable than that.

  • In reply to publiusforum:

    Absolutely. Even if they just changed the area code to the toll-free 877, it wouldn't be as bad.

  • Not mentioned here is that they were bought out by EMPIRE, who stuck an 800 in front of their number. At the time, we thought it was because they didn't want to tack on the 773, but it turned out that they had gone national.

    So, if one wants to make any inference, publius has goofed again, and what Empire is trying to do is make LUNA its national Hispanic brand.

  • In reply to jack:

    Five eight eight, two three hundred, Empiiiiiiire!

    Sorry, I had to get that out of my system.

  • Again, they are related, except in Luna's case the future former owner was interviewed as saying that LUNA had the phone number jingle because it worked for Empire.

    Compared to the old Empire commercials, it sounds like they are stammering out the "1-800."

    And, of course, it is weird that Empire's spokesperson is dead, and not doing the narration of the advertisement, but his puppet lives on. I guess sort of like Kermit the Frog.

  • Truth be told I don't follow the carpet industry, I was just shocked that the Luna Carpet phone number had changed.

  • In reply to Brady Stiff:

    The acquisition came up in several stories, including this one on News Radio 780 WBBM.*

    If you Google "empire acquires luna carpet," the main search page has several references to both keeping their jingles.
    *Quote of jingle intentional.

  • WHAT the carpet HELL? It's like if Lake Shore Drive suddenly ran through town.

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