Triscuit's Home Farming Movement

Triscuit's Home Farming Movement is encouraging Americans to get involved in edible gardening by providing a free seed card in specially marked boxes of Triscuit crackers. The Original Triscuit package contains a basil seed card and the Reduced Fat Triscuit box comes with a dill seeds.

Earlier this spring I blogged on the MrBrownThumb blog about how I ran out to the store to purchase a box of Triscuit crackers when I heard that some boxes contained seeds. Even though I was already growing Thai, Spicy Greek, a purple, lemon, cinnamon and "bonsai" basil I couldn't resist purchasing a box of Triscuits for the free basil seeds. I think the Home Farming Movement is a great way to introduce people to growing some of their own food even if it is just a couple of herbs. Besides the planting instructions for the seeds Triscuit has partnered with Paul James "The Gardener Guy" who is providing gardening tips on the Home Farming website and is helping to create 50 community-based farms across the country. 
I think the Home Farming Movement is a great way to introduce people to vegetable and herb gardening. The next time you're at the grocery store pick up a box of Triscuit crackers and sow some some seeds and start your very own herb garden, even if you only have a small space like a windowbox or a container on your deck. 
Last week Dei Worldwide contacted me offering me the two boxes of Triscuits pictured above and a $20.00 gift card to pay for pots and potting soil to plant my Home Farming Movement seeds. Thanks! 
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  • I've been thinking about this promo since your first post and I had to respond - and I even signed up for this dumb ChicagoNow account to do it! (it asks for a zip code: I made one up)

    You know I love all things growing, and I'm sure I would be the first to grab one of these boxes if I spotted one up here north of the border.

    I do believe some people, a few people (us suckers with young kids, probably!), may see the seeds in the cracker box, rustle up a pot with soil and plant them, just for fun. Maybe a few will actually end up with basil or dill plants. Good for them!

    But Nabisco knows that the majority of people buying the package are doing it to get CRACKERS, not seeds. Many live in apartments, townhouses, seniors' residences, or are just going to scarf down the crackers in the car or at work.

    I don't believe the green revolution (as seen in the nice photos of pleasant people of multiple races tending a sunny plot together) will never stem from the crackers IN the box. No "home farm" ever began with a freebie packet of basil.

    Like you pointed out, the true basil afficionados are not waiting for their cracker company to send them free seed; they already went out back in March and bought five obscure varieties (or ordered seed and grew five obscure varieties).

    So a promo that basically costs Nabisco NO money (seeds? practically FREE!) paints Triscuits as the "green" (shudder) cracker, in an age where every product needs to be the greenest in its category. Are the crackers inside still encased in excess air, plastic, cardboard? Are the crackers produced in a way that exploits the land and our bodies?

    Just like the home "energy saving" movement will not save a world where corporations are the biggest polluters, the "home farming" movement will not necessarily redeem the bad practices of companies such as Nabisco.

    All of which aside... I'd probably still buy this package if we had it here. Guess I'm a gardener first and environmentalist second: I'm a sucker for anything green and growing and ALIVE. Keep us posted on how the seeds do!

  • In reply to Jay3fer:

    Jennifer,

    First, thanks for going through the trouble to sign up for an account. Since you have an account fill out your profile and add a link to your blog or website so I can return the favor and comment at your place. The Email sounds familiar but I can't place it. Second, thank you for such a thought-provoking comment.

    I just finished scarfing down one of the boxes while watching a movie and decided to check my Email one last time before going to bed. Glad I did because I've been thinking about this post since I posted it this evening.

    The crackers are still packaged in plastic and I'm not entirely sure how they're made and what kind of impact they have on us or our environment.

    I pretty much agree with everything you said, but want to tell you a story about a tree. When I was a kid my family and my uncle's family lived in the same house. I've been thinking about him because he was your stereotypical soccer hooligan well into his 40s and I'm wondering how he's enjoying the World Cup. His Sundays consisted of riding out hangovers-- picked up either at the park playing soccer or sitting around watching soccer.

    One Sunday, hungover like hell, he shoots off the couch and collects his kids and heads off to the local McDonald's because they were giving away tree saplings (maybe it was for Arbor Day?). He comes home and plants it in the yard and tends to it. Today, the tree (some kind of Juniper) is only a few inches shy of being taller than the house. Every once in a while my brother or sisters will comment on the tree and remember how our uncle, drunk as a skunk, got up and went to McDonald's just to get himself a free tree. Whenever my cousins come over they'll also comment on the tree and remember that one weird day some 20 years ago.

    Years later, after my uncle separated from my aunt he moved away and started a backyard garden at his new place. It was the typical guy plantings; tomatoes, peppers and cucumbers, but it was an honest to goodness vegetable garden.

    Did McDonald's inspire him to pursue his green thumb? Probably not, but the world got one more tree and we got a family story that we get a kick out of.

    Yeah, a promo like this is an easy way for a corporation to create some temporary feel-good- buzz, but it may lead to a situation like the one above where one day someone will discover their inner gardener. Maybe some people who bought the Triscuits just for the cracker may get curious about the seeds and sow them and discover that this gardening thing is kinda fun.

    I guess what I'm saying is...as long we don't allow ourselves to be fooled I say we should take their seeds and welcome the newbie gardeners a promo like this will create into the fold.

    P.S Sorry to hear you can't take advantage of the freebie seeds in your neck of the woods. Now I'm remembering how about three years ago my sister filled up her car at BP because they were giving away sunflower seeds and she figured she'd give me the seeds to grow. As I type this BP is probably buying all the sunflower seeds available on the market to give away to help repair their image. :0)

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