Derrick Rose, the return part 3

If you haven't caught it yet, the return part three is out.

Derrick discusses playing basketball since birth, lots of love of the game stuff, and how he's never had a period in his life before where he simply couldn't play basketball.

Beyond that, there's plenty of talk about being focused, hard working, and seeing the the payoff from all the work. In general, Adidas has subtly shifted the story from a discussion of Rose returning to a discussion of what a great character guy Rose is.

They aren't talking so much about the injury anymore, but now they're building Rose up as a role model for his work ethic and perseverance (which of course, Derrick is a role model for these things).

Regardless of whether the return has become more propaganda than information, I'm a buyer. Rose comes off as very genuine, and I don't think he's saying anything he doesn't believe. You can sell Rose as a role model, because he is a role model. You can sell him as hard working, dedicated, and focused, because he is these things.

It's not the most riveting 2:30 of your life, but it's worth a watch.


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    He's jumping quite high in this video...:)!!!!!!!!

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    da beast from da east will be even better believe that !!!!!!!!!!!!!!!!!!!!!!!

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