Another common complaint about Ben Gordon is that he's too inconsistent. There are wild fluctuations in his games where he's puts up few points or shoots a terrible percentage and takes the Bulls out of the game. To look into this, I've compared Ben Gordon to the other top shooting guards in the league in terms of consistency.
There are probably a number of ways to view consistency, but I decided to view consistency as the ability to play above a particular floor. In this case, I choose a floor of 75% of the player's typical points per game average and a TS% over 50% as two markers. The first marker shows whether or not the player scored the points expected or came close, the second mark shows whether he scored them at an efficient rate or not.
The first table compares players to how frequently they came close to providing a normal amount of points. Surprisingly, Ben Gordon actually is one of the most consistent players of high level shooting guards in hitting close to his average points.
The next table is where Ben Gordon gets into trouble. This is where efficiency is looked at.
Gordon's efficiency tracking is sub par as he may score consistently, but still puts up his numbers on poor overall efficiency in slightly over one third of his games. Giving him 7% more inefficient games than the other shooting guards on the list.
Granted half the players ahead of him are considered vastly superior, but the table does show that while Gordon's overall TS% is good, his efficiency varies significantly from game to game with his solid three point shooting games propping up his overall average considerably.
Combining these results seems like a mixed bag at first. He shows total point consistency but not efficiency consistency, some good and some bad. However, giving it about five minutes to think it over, and the results are a little more damning than they'd appear.
The fact that Gordon's scoring consistency is among the highest while his efficiency consistency is in the lower tier is worse than if they were both lower. It shows he applies no filter to when he has his shot going, or it shows the coaching staff wants him to continue shooting no matter what.
Either way, the results are almost certainly the genesis of people complaining that "Gordon goes one on one too much" or "Ben Gordon is selfish" even when his shots per game, isolation usage, isolation effectiveness, and overall offensive efficiency are all within the norms of good players at his position.
Thus, I would consider the complaints about Ben Gordon being inconsistent grounded in fact, but perhaps exaggerated. He's still more consistent then several elite guards, and he's compared across only top end shot creating SGs. On this list only John Salmons signed an extension for less than the 9 million per year Gordon was ready to accept last season. The majority of them are near max / max players.