Yesterday, Sears unveiled a window display at their State Street location in Chicago featuring three pairs of jeans designed by Kim, Khloe and Kourtney Kardashian. The decorated jeans – featuring the autograph and handprint of each celebrity sister to symbolize her commitment to end bullying – will be awarded to winners of a Shop Your Way Rewards sweepstakes, with Sears making a donation to the non-profit charities associated with Team Up to Stop Bullying for every entry.
Sears also teamed up with 25 children from the Boys and Girls Club of Chicago. These kids watched the window unveiling before going into Sears to pick out two free pairs of jeans for back-to-school.
Photo by John Konstantaras / AP Images for Sears.