Fashion show at 35,000 feet kicks off Magnificent Mile Shopping Festival

Southwest Airlines flight #904 returning from New York to Chicago gave customers quite a surprise when the flight was turned into a Runway in the Sky to kick off The Magnificent Mile Shopping Festival.  Six Factor models took to the aisle-turned runway, showing off the latest fall fashions from Macy's at Water Tower Place.

The show included fashions from MICHAEL Michael kors, RACHEL Rachel Roy, Calvin Klein and I.N.C. for Men.  For the finale, a midnight blue mini-dress from Adrianna Papell brought wild applause and lots of Iphone pics!  At the end of the show, fashion icon Carrie Lannon, who commentated, announced that each of the 140 passengers would receive a $100 gift card to spend at a retailer on The Magnificent Mile.

The Magnificent Mile Shopping Festival presented by MasterCard that will run from August 22 through September 1.  This year's festival includes a week-long ShopFest on August 23-24 where North Michigan Avenue turns inside out, as retailers greet shoppers with "pop up" shopping displays and interactive experiences.

As part of ShopFest, Southwest Airlines (the Official Airline of the Magnificent Mile) will present Andy Grammer live in concert at the John Hancock Center plaza (875 N. Michigan Ave.) at 1 p.m. on Saturday, August 23.  The event is free and open to the public.  It will be followed by a meet-and-greet with the singer/songwriter at Water Tower Place (835 N. Michigan Ave.) at 2 p.m.

"This partnership takes The Magnificent Mile and Southwest Airlines to new heights," said Teresa Laraba, Southwest Airlines Senior Vice President Customers.  "We always want to provide a unique experience to our customers whether at the airport, in the air or at home."

I think they succeeded.....:-)  For more info, click here.   (

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