Every year someone says something so outlandish, and just plain bone headed that as soon as the sent button is pressed, or the writers note pad has closed, the heart felt apologies are pushed out to the waiting public.
Usually the apologies are far more note worthy than the original transgression.
Here are just a few of some particularly irreparable ones.
1. Megyn Kelly of Fox News,
"I joked that Santa is white, and it set off a firestorm of controversy. A statement I made in jest. Humor is what we try to bring to this show, but we at Fox News, and yours truly are big targets to so many people."
2. Barack Obama, President Of The United States,
"I am sorry that they are finding themselves in this situation based on assurances, they got from me."
"We've got to work hard to make sure that they know we hear them, and we are going to do everything we can to deal with folks, who find themselves in a tough position as a consequence of this."
3.Barney's of New York, CEO Mark Lee,
"We didn't stop Black shoppers."
"No one and I mean no individual should go through the unacceptable experiences described."
"And we offer our deepest sympathies."
4.Chip Wilson, founder of Lululemon,
I"m sad, I'm really sad."
"I'm sad for the repercussions of my actions."
"I'm sad for the people of Lululemon, who I care so much about, that have really had to face the brunt of my actions."
5.Justine Sacco,former IAC Director of Public Relations,
"Words cannot express how sorry I am, and how necessary it is to apologize to the people of South Africa, who I have offended due to a needless and careless tweet."
"I am ashamed."
6.And finally what's been dubbed the "Worst Celebrity apology in history", (so far).
Paula Deen, Celebrity,
"I want to apologize to everybody, for the wrong I've done.
I want to learn and grow from this.
Inappropriate and hurtful language is totally unacceptable.
I've made plenty of mistakes along the way.
I beg for your forgiveness, please forgive me for the mistakes that I've made."