Today's Chicago Woman

From Perky to Pervy: Julie Powell's Epic Failure in the Eyes of Her Audience

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Warning: This is only mildly movie related.

I first learned of Julie Powell when the trailer for Julie and Julia leaked online in April 2009. Though I've never read the actual memoir, the movie's premise made me curious enough to seek out Powell's original project and get a sense of who she is as a non-Ephron concoction. As it turns out, the real Ms. Powell is more like Eve Arden than Amy Adams and I soon found myself deeply immersed in her colorful cooking accounts, self-deprecation, and many Joss Whedon references.


She's a good writer and an even better blogger  who balances the personal and professional aspects of her writing with great poise and honesty. I think both her book and blog were successes because her imperfections and determination connected people with comforting dreams and female ambition. I mean, who wouldn't root for a modern woman to get back in the kitchen and cook? Please note the sarcasm.   

While the movie version of Powell isn't all together perfect either (Don't you remember that one squabble she had with Eric?), it certainly didn't prepare either film or literary audiences for what came next in her writing career - Cleaving: A Story of Marriage, Meat, and Obsession, which turns the cutesy image of Powell completely on its head. Following the publication of Julie and Julia, Powell had an extramarital affair with an old flame and expanded her culinary expertise by apprenticing at a butcher's shop in Kingston, NY. With the same honest chutzpah she brought to the Julie and Julia project, Powell recounts every painful detail of her obsessive relationship with the other man and relishes disclosing every bloody (and fairly sexy) element of her butchering experience. She doesn't hold back and that seems to have really pissed off her Julie and Julia fan base.

Judging by the scathing customer reviews on Amazon and a handful of professional reviews by book critics, Powell's audience is absolutely infuriated with her because she failed to live up to their expectations for a proper follow up to Julie and Julia. What should she have done? Hosted her own cooking show about baking cupcakes while wearing a pink apron? Should she have birthed a few children and wrote a memoir about introducing them to French cuisine? I don't know, but I do know that the perky writer who squirmed at dropping live lobsters into a boiling pot shouldn't have had an affair (even though her husband had one too), admitted to enjoying some S&M every now and again, and she definitely shouldn't have become the hunter rather than the gatherer by learning how to chop up animals.

By writing this earnest memoir, Powell has joined the ranks of women like Marilyn Monroe, Doris Day, and even Miley Cyrus who pulled career and image turnarounds by going against popular favor. People were outraged when Monroe took time off to become a "real" actress by studying with Lee Strasberg at the height of her career. Doris Day fans were very upset when she starred opposite James Cagney in Love Me or Leave Me as a hard-boiled moll instead of appearing in her usual fluffy romcoms. And let's not forget Miley Cyrus' Vanity Fair photo debacle from a couple of years ago.

Can you think of any other examples? Do you think Powell is being too self-indulgent with her second memoir? Should she see a therapist instead of writing everything out? Do you think people would have the same reaction if Cleaving was written by a man? I've always thought that a memoir is supposed to be up close, personal, and inherently self-indulgent. I've also always thought that writing is a great way to express your inner demons and truly admire Powell for being brave enough to share the less than fun sides of her personal life in such a public way. What do you think?

Twitter: @Cineslayer.



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12 Comments

Cassandra Gaddo said:

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Really interesting analysis, Sara. I haven't read either of the books, but in reading reviews of Julie & Julia the film, I do recall many of them noting how annoying Julie Powell's character was, and that the movie would have been better had it just focused on Meryl Streep as Julia Child. I think the real question to be applied to her book is: do her in-depth revelations reveal, say or mean something on a broader scale? Or is it just another self-indulgent, TMI memoir like many that crowd the bookshelves today? (David Sedaris and your two-page screed on your giant bowel movement in "Me Talk Pretty One Day," I'm looking at you.) To me, that's how I judge the worth of a memoir, not by whether or not I "like" the author by the end.

Sara Freeman said:

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Thanks, Cassandra! I remember those comments about Adams/Powell as well. I guess it's hard to compete with larger than life characters like Child and Streep, but I really like Amy Adams and enjoyed the J&J split.

I read lots of memoirs because I really like personal writing and getting to know people through their written voices. While her metaphors are definitely a bit too on the nose, I admire Powell's willingness to showcase her flaws in order to show readers that she is a complicated person and that we might be able to learn from her mistakes. I like complicated people.

Mia said:

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Great post! I have zero interest in her Julie & Julia exploits but feel like Cleaved would be more up my alley. A memoir is generally good because it is gritty. For anyone to be upset that life happened to her, they're living in a fantasy world.

Sara Freeman said:

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Thank you, Mia! I really appreciate it. I like J&J the movie a lot, but Cleaving's tone is definitely more to my taste as well. As a vegan horror fan, I found myself oddly fascinated by her descriptions of butchering. I'll never understand why people feel so personally offended when celebs act against their wishes. I'm really into "star" theory and I hope to talk about similar subjects in the future.

Brandon Frein said:

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Here, here, Mia. Fantastic post! God, it's all just so typical and predictable -- people's expectations and reactions. Just because she's a woman and cooked for a year doesn't mean she's Cinderella or Donna bloody Reed. Give the woman a break already. It's either a good book or a bad book, regardless of the subject.

Sara Freeman said:

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Thank you so much, Brandon! I couldn't agree with you more.

Lauren Strec said:

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I agree with Mia that I had no interest in Julie & Julia, but am now intrigued to read Cleaved. And maybe I will check out Julie & Julia now. She may lose fans with her move, but maybe she will gain a whole new audience.
This entry is on today's "Hot on ChicagoNow:"
http://www.chicagonow.com/blogs/hot-on-chicagonow/2010/01/hot-on-chicagonow-january-12-2010.html

Lauren Strec said:

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edit: "Cleaving"

Cassandra Gaddo said:

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Lauren, I definitely recommend Julie & Julia! It's worth it just to see Meryl Streep and Jane Lynch as the most hilarious sisters ever to hit the screen.

Some of the backlash against her is, I imagine, more of a result of Amy Adams than the real Julie Powell. People are associating her with a darling actress whose big break was playing a fairytale princess. So Julie has the disadvantage of having people's expectations for not only her, but also a Hollywood actress, thrust upon her.

Sara Freeman said:

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Gah! I forgot to mention Jane Lynch in my review of the film in my first post. She's one of my new favorites. Powell talked about the Adams and Ephron version of herself somewhere online a few months ago and I can't seem to find it. I guess someone mentioned Cleaving's spicy narrative to Adams in an interview and she basically said "My Julie Powell would never do that!" What a meta world we live in...

Sara Freeman said:

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Lauren, I am honored to have made today's "Hot on Chicago Now" entry! Thank you very much! It means a lot to me. I agree with Cassandra's recommendation to check out J&J. I hope Powell gains a new audience and they appreciate her all the more for her honesty and delightful cynicism.

Success In The Suburbs said:

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In the spirit of full disclosure, I am a 49 year old, registered republican, suburban housewife. I am probably the polar opposite of Julie Powell's prime audience on the psycho/demo/geo-graphic profiles. When I picked-up Cleaving in our suburban village bookshop (Anderson's Bookshop) I just flipped it open and started reading. It was the scene where she has a rendezvous with her lover but all he wants to do is look at his laptop. Standing in the middle of the store, I actually started to sweat. I actually felt the humiliation and rejection and the pure stupidity. It made me want to go find a big clever and a big chunk of meat, which is exactly what she did in the next little excerpt I stumbled upon. (Yes, I treat my bookstore like a library, at times.) I loved the pure beauty of the movie (god bless Nora Ephron's art direction which tantalizes and titillates, renewing my interest in clothes, food, furniture, love, words and self-deprecation). But I think that Powell is much more than a one hit wonder and Cleaving is proof of her artistic range. I think that she is a real talent and a real marketing genius, too. Many, many years ago I read about Ephron's first years in New York City when she decided to cook her way through "Mastering The Art of French Cooking." I wonder if Powell knew that, too?

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