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e-Marketing Workshop Series Will Help You Create an Online Presence

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Business owners who want to establish or enhance an online presence will learn how to do so at a new e-Marketing Workshop Series presented by our firm's client, the Women's Business Development Center (WBDC). 

Each workshop will be held on a Wednesday, from 6 to 8 p.m. at the WBDC, 8 S. Michigan Ave., 4th Floor, in Chicago. 

The e-Marketing Workshop Series includes:

Wed., May 18, 2011 - Driving Traffic to Your Website: SEO and Copywriting.  Having a website is important, but even more important is the ability to get people to find and stay on your website long enough to build awareness and even buy something.  Learn to build benefit and value for your customers through the words you choose to describe your product/service.

Wed., May 25, 2011 - Online Storytelling: Business Blogging & Email Newsletters.  Got news?  Have great advice to give or a good story to share?  Learn how you can use blogs and email newsletters to reach your audience in a way that moves them into action.

Wed., June 1, 2011 - Reputation Management and Analytics.  Managing your business' online reputation and measuring the impact of your online efforts are important tools in any business' e-Marketing kit.  Do you know how to create buzz around your business name in order to create relationships that lead to revenue?

Wed., June 8, 2011 - Online Stores & Places You Can't Ignore.  Want to have an online business but aren't sure how to set one up? This workshop will discuss what you should look for in hiring an outside consultant to develop your online store, and will help you identify important online sites which can be key to your success.

Wed., June 15, 2011 - Workin' the Social Media Beat: Your Online Marketing Plan.  Does your online presence yield the best bang for your buck?  Without a plan and goals for using social media, many small business owners invest a lot of time without gaining the desired results from their efforts.  Join us to learn how to create a social media plan to grow your business.
Wed., June 22, 2011 - Website Development for Naked Businesses.  In the Digital Age, the absence of a strong website is a missed opportunity to connect with both potential and current customers.  This workshop will discuss the basics of designing and developing a website.
Cost is $30.00 per workshop in advance, $40 at the door, or $150 for the series.  Reservations can be made online at or by phone at (312) 853-3477, ext 0.  For more information, call the Women's Business Development Center at (312) 853-3477 or visit

Image by Rosaura Ochoa




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