Add a Social Media Workout to Your Fitness Routine
I've started working with a social media trainer, who is willing to answer what I call my periodic "quick questions." At this stage of the game, it's a perfect routine for me.
Even if you're determined to "work it out" on your own, you may want to read Mana Ionescu's hand-out, which she calls the Daily Social Media Workouts™. I've been following her basic drill, and yep, it works. Best of all, it doesn't take much time.
Based on her suggestions, along with stuff I've learned from other sources and my own interpretations, here's a routine I think anyone can live with.
The Warm-up
- Sign up for a social media application like HootSuite, TweetDeck or Seesmic that lets you follow your friends, followers and connections in one place. These platforms also let you schedule postings in advance - a huge time-saver.
- Sign up for your preferred ways to get news for sharing with your contacts. You can do this through both an RSS feed (using Google Reader) or through direct subscriptions where the news arrives in your inbox.
- Set up an account with bit.ly that lets you tweet news at the same time as you're shortening the url. It's a necessity if you're using Twitter, which only allows 140 characters per tweet.
The Work-out
Twitter
- Post two interesting news items a day with brief commentary.
- Post something about yourself or your business.
- Re-tweet two interesting tweets.
Facebook fan & LinkedIn
- Update your status at least once a day by sharing two pieces of news or other information.
- Chat directly with three people you already know but haven't connected with for a while.
- Make friends with three new people; this will expand your network.
- Write a comment on the page of a new contact.
The Cool Down
Give thanks. If someone re-tweets one of your tweets, or leaves a comment, respond with a thank-you.
You may even begin to enjoy this workout, but if not, don't sweat it. Just get started, and create a routine you can live with.
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