The View From Vancouver

« Vancouver Olympics mascots Quatchi and Miga Alpine Skiing practice cancelled in Whistler »

U.S. athlete violates IOC rules about sporting non-Olympic sponsor logos

user-pic
Jennifer

I'm a DePaul graduate student getting my MA in journalism. And a Miami University alumnae. I'm really excited to watch Blackhawks player Patrick Kane play for team USA!

Skeleton.jpg
Katie Uhlaender, left

International Olympic Committee rules are clear about athletes being prohibited to publicly post pictures of themselves wearing sponsor logos that are not official sponsors of the Olympics.  U.S. Skeleton athlete Katie Uhlaender, 25 of Breckenridge, Co., went to a press conference Thursday afternoon, carrying a Perrier bottle of water.  Perrier is not an official sponsor of the 2010 Olympics, which violates IOC policy about covering up non-sponsor logos. During all press conferences, athletes are provided with Dasani water, which is distributed by official Olympic sponsor Coca-Cola.  Uhlaender's un-touched bottle of Dasani was placed next to her much sipped on bottle of Perrier through the duration of the press conference.  



Recommended

[?]

Recent Posts

Subscribe

1 Comment

Pat Curry said:

user-pic

This is the commercialization one rarely hears about within the Olympic community. Athletes become the commodities more than anything else. Nice work.

Leave a Comment?

Some HTML is permitted: a, strong, em

What your comment will look like:

said:

what will you say?

Related Topics

Most Active Pages Right Now

ChicagoNow.com on Facebook