As I watched the Superbowl on Sunday night, surrounded by my parents and their friends, drinking my dirty martini, I began to notice a trend in some of the commercials. Many of the ads that ran during the marketing hotbed that is the conclusion of the American football season featured an emasculated man.
I have to wonder about the market research that prompted companies like Dockers, Flo-TV, and Dodge to create ads urging men to reclaim their right to be manly. This is interesting to me especially in light of the recent study regarding the evolution of the Y chromosome, in which it was suggested that this evolution is responsible for male domestication.
Where Have All the Pants Gone?
Sure gender roles these days are changing, take this Psychology Today
blog post, that contends that nerds rule in the mating game these days
because women look to men less for their virility and ability to hunt
and protect her, and more for what he can add to her financial
portfolio. As women have become more financially independent the need
for a man has shifted to that of sperm donor and financial
contributor.
Dr. Ira Rosofsky writes:
I think the exaggeration of emasculation present in some of the Superbowl Ads provided another outlet for dudes to complain about having to deal with a shrewish woman nagging and bossing. Perhaps many men feel they have been proverbially castrated by the women in their lives. To those men, I say, grow a new pair and stand up to her. If you are less than content to be bossed around and prefer partnership instead, say so. Feminism was never about overtaking your masculinity, simply getting you to accept us as equals. Get over putting the toilet seat down and helping out around the house and we'll get over your overwhelming urge to watch Football.As our society, if not our biology evolves, I see two adaptations.
Women will not need a relationship with a man beyond copulation or artificial insemination for our species to survive.
But this may also be the birth of a true era of romantic love. As women become less dependent on men for their resources, they may become more exclusively interested in men for their physical and emotional attractiveness.
In other words, women may become more like men--valuing what turns them on over what pays the bills.

1 Comment
Jessica Downey said:
"Feminism was never about overtaking your masculinity, simply getting you to accept us as equals." Well said. I actually had a little debate with a guy a few weeks ago about this because he made a comment (that completely misquoted feminism and what it's about) and I informed him that while he has a right to his opinion he needs to get his facts straight before he starts insulting people and their ideas.
Leave a Comment?
What your comment will look like:
said: