Hey, Sex Sells! Who Knew?!
My Pick For Next Year's Edition, Leryn Franco
When ESPN The Magazine announced they'd be releasing a "Body Issue" featuring famous athletes in various states of undress, my first thought was of Anna Kournikova, Leryn Franco, Amanda Beard and a bevy of other sporting beauties posing on a beach a la Sports Illustrated's Swimsuit Edition.
Instead I got Zdeno Chara's
left butt cheek.
Turns out the magazine isn't just scantily clad women in exotic locales. In addition to traditional "hot bodied" stars like Serena Williams and MMA star Gina Carano, there's also a 350-pound sumo wrestler, a pregnant softball player, a motocross star and even a 112-pound jockey.
The mag was expected to be a big hit on newsstands, but according to ESPN Publishing's general manager and editorial director Gary Hoenig, who spoke at the Magazine Innovation Summit in New York on Thursday, the issue has accomplished even more.
From
Folio:
ESPN's Insider--the
paid content arm of the ESPN the Magazine Web site--saw 400 new
subscribers within hours of the Body Issue content being posted online.
Since
ESPN Insider subs cost $39.95 a pop, after some quick, unofficial math
one could assume the publisher hauled in close to $16,000 in just one
day. That's not too shabby.
Let's just hope a bunch of other publications don't catch wind of ESPN's profit and decide to do a "Bodies" issue of their own. I don't think I could handle seeing
Glenn Beck's bare ass on the cover of TIME magazine.
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2 Comments
Brian Moore said:
How about the close-up of the surfer's cracked, crumbling heel. Yummy.
bigwhisker said:
Damn, you should have been in that issue next to Gina!! :D
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