At the 8 E. Madison location of one of Chicago's Chipotle restaurants, there is a "Food, Inc." movie sign on the glass partition, and above the image it says, "I hope that all our customers see this film. The more they know about where their food comes from, the more they will appreciate what we do." The quote was from Steve Ells, founder and co-CEO.
Considering Chipotle serves pork, chicken and beef, vegetarians may be surprised that this sign is up. On Aug. 20 of this year, I was given the opportunity to see a screening of "Food, Inc." at Chicago's south side Ice Theaters, located at 210 W. 87th Street. Considering the area is known for fast, fatty foods, I was surprised that that location was willing to show the film but even more shocked that a massive amount of people showed up. And not only did they stand in line for tickets, there was a line outside the door to try Soul Vegetarian restaurant's vegetarian samples of vegetarian lasagna, vegetarian macaroni and vegetarian tamales.
One lady even joked about how she didn't know if she'd regret buying popcorn or nachos while watching the movie so she chose not to buy anything at all. As a frugal vegetarian, I usually opt out of the concession stand too.
But even though people left the "Food, Inc." screening knowing a lot more about the food they eat, this sign in a downtown Chicago Chipotle really made me wonder what was this CEO thinking. So I checked it out.
Here's a video about why the CEO Steve Ells supports "Food, Inc." Maybe I was too busy cringing at the slaughterhouse scenes, but I didn't know until today that Chipotle buys no pork from factory farms, 100 percent of the chickens are raised on a vegetarian diet and the cows have a healthier diet too. Although it may be a little hypocritical to love an animal and let it live in a peaceful community before killing it anyway, I'm sure it beats the hell out of slaughterhouses, which I think should be illegal.
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