Homeward Bound - North

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$100K price drop in Libertyville

Joe Zekas

20 years on the North Shore without going native.

The Enclave at The Reserve at the Merit Club in Libertyville. That's not a phrase that rolls easily off the tongue, but it is representative of the increasingly arcane conventions builders have adopted for naming their "communities." Home buyers will doubtless find more convenient ways to describe where they live.

Whatever small barriers to home purchasing might be imposed by the formidable name of the development may be eliminated by a recent $100,000 average price reduction on the homes.

The Trib quotes Merit Homes' president as describing the price reductions as a "win-win situation for everyone," although it isn't easy to see how a price reduction of this magnitude is a win for the builder. See the details at the Chicago Tribune.



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