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Insulate Homes With Your Old Jeans

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Alaina Africano

Adventurous Journalism Student with a passion for music, pop culture, controversey, and smiling.

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Photo Credit: Flickr

Did you know 500 pairs of jeans--in any condition--could insulate one home?  I know whoever reading this has a pair of jeans that they do not wear.  Maybe even two pair.  

Ditch the mom jeans.

Gap Inc. has teamed up with Cotton Inc. for a "Blue to Green" denim drive, which is taking place in over 1000 stores across North America.  If you bring in a pair of old jeans to a participating Gap, GapKids and/or babyGap location, you get 30% off a new pair of jeans and 35% off when you use your Gap card.  How does that sound for fashion philanthropy?  The "Recycle your Blues" event ends this Sunday, March 14 at Gap stores.

Visit the Gap closest to the Gold Coast at 555 N Michigan, on the corner of Michigan and Ohio.  The Chicago Flagship store has set a goal for 1000 pairs of jeans, which is enough to approximately insulate 2 homes.   

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The Gap, 555 N Michigan

"We hope the drive will help foster awareness about cotton's recyclability among our consumers, while enabling them to give back to communities in need," said Marka Hansen, President of Gap North America, according to their press release.

The first step of the insulation process begins with removing all the hardware from the jeans, and returning the cotton to its original fiber state.  The fibers are then treated with a Borate solution, which creates fire and mildew resistance.  The insulation is then made into sheet and used in home and commercial uses across the country.  The insulation produced is environmentally safe, non-itch, free of carcinogens and is the only insulation with a mildew inhibitor.

Not interested in buying a new pair of jeans, but still have some to get rid of?  Don't be shy--stop by the Gap and they will gladly take any donations.  

As Cotton Inc. would say, "Change the world one pair of jeans at a time."


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