This is turning out to be a good year for Lynne McDaniel and her Gage Park store,
An Orange Moon. The shop was just recognized by the Reader as the #1 VIntage Pop-up market in Chicago, and, on its one year anniversary, business is brisk---knock on teak. Fans of mid century modern are finding their way to 59th and Western for the choice selection of Danish modern credenzas and 60's period pieces. But an overnight success is rarely that.
Mostly, it's been a year of "scratching and digging deep to stay in business. And then, when I needed it most, the design community was there for me," Lynne said. Early on in the year, blogger Katherine Raz contacted Lynn and offered to talk her up on
Back Garage, Raz's site about secondhand design that emphasizes mid century modern. When customers became scarce, Larry Vodak, owner of
Scout in Andersonville, would drive down for a buying trip. And when Lynne was down to her last dollar, she drove to the store one morning and found Angela Finney-Hoffman, owner of
Post27, waiting at the door to buy out the current inventory.
Another piece of hard work is Lynne's creative style of marketing.
"WHERE ARE MY DESIGN STARS? MY DECORATORS? MY APARTMENT DWELLERS? COLLECTORS? DEALERS? " she wrote in an ad for a spring sale. Weekends at the shop feature cold beverages and a long iPod playlist, incentives to stay awhile at the Gage Park design oasis. "There are virtually no art studios, antiques, good junk shops or consignment shops" in Gage Park right now, she writes on her web site. One more incentive to make the trip are the surprise discounts, or "in store special," which Lynne reveals after the fact on the store blog. She's named it
The Cultural Psychologist, an indication there's more than just design eye candy there on 59th Street.
Lynne talks about growing up in Gage Park and being a part of a group whose parents would take them to museums, galleries and restaurants in the city and as role models for good etiquette. Lynne's older sister dated a physician who would let Lynne tag along to his home in Marquette Park. When he drove them there, the girls would duck down in the car so as not to be seen in the white neighborhood. Recently, she and her husband, Ty, returned to the community from years in Humboldt Park. They live in a historical bungalow not far from An Orange Moon.
Though she professes a love for all periods of design, Lynne notes the the best-sellers in the store are mid century credenzas, followed by teak dining room tables and chairs. As I arrived at the store last weekend, a set was going out the door, sold to a woman and man in their late twenties. Shortly after that, a researcher from UIC came in on her lunch hour. While traffic is steady now, Lynne says she can't rest on her laurels. She and husband Ty have their eye on a spot in Pilsen to move the shop next year. They'd like to be a little closer to the design vibe. Until then, An Orange Moon will continue to cast a glow at 59th and Western.
Here's a glimpse of the design glow: