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Michael Jordan sues Jewel and Dominick's over ads

Michael Jordan is suing both Jewel and Dominick's for the alleged unauthorized use of his identity in their advertisements.

In the suit against Jewel, Jordan says that while a full page Jewel-Osco advertisement in the Sports Illustrated commemorative issue congratulates the basketball player, it "goes beyond that by appropriating [his] persona in order to promote Jewel-Osco's goods and services."

The ad features red and white sneakers each with the number 23 and appear to be an "inaccurate and misleading copy of Air Jordan basketball shoes."  It also featured text about honoring the "fellow Chicagoan who was 'just around the corner' for so many years."  The complaint then states "Jordan would never permit Jewel-Osco to use his identity in connection with any of [its] goods or services."

In the suit against Dominick's, the complaint states that their ad, which was also in the SI commemorative issue, also congratulates the basketball player on his induction into the Hall of Fame but goes beyond that.  Jordan's name and number are prominently featured on a red Chicago Bulls jersey with black numbers and letters outlined in white and Dominick's logo appears twice and "is red, just like the jersey in the advertisement."

The Dominick's ad, the complaint further states, says "You are a cut above" with a photograph of a cut of steak.  As Michael Jordan "has long been associated with two fine steak restaurants that bear his name," the complaint states Jordan would never permit Dominick's to use his identity "especially not to sell steaks in direct conflict with his restaurants."

Read the complaints after the jump.

Follow me on Twitter @jenfernicola. 

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Another lawsuit filed against A&E over Female Forces in Naperville

A Woodridge woman is suing A&E Television Network for featuring her on the show Female Forces without her consent.

Eran Best says that on February 24, 2008, she was pulled over in Naperville by defendant police officer Timothy Boogerd because the sticker on her license plate was expired.  Thirty minutes later, defendant police officer Stacy Malec arrived with the Female Forces television crew and made Best perform a field sobriety test even though she was not pulled over for a moving violation and she easily passed, the complaint states.

The complaint then states that Best was arrested for driving under a suspended license, was taken to the police station and frisked.  Even though Best refused to sign a release or written consent form, her arrest was still used on the show, the complaint states.  By the time the show aired, the suspended license charge had been dismissed.

Read a similar case here.

Best is also suing the City of Naperville and the production company that produces the show.

Read the complaint after the jump.

Follow me on Twitter @jenfernicola.

 

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