The NHL Playoffs 2013 According to Social Media: Will the Blackhawks Win the Stanley Cup?

The NHL Playoffs 2013 According to Social Media: Will the Blackhawks Win the Stanley Cup?

Who will win the 2013 Stanley Cup? It's a hot question and one that analysts, fans, industry experts, and sportscasters try to predict as early as the beginning of the season.  Will it be the Chicago Blackhawks? It's said that media shapes perception and perception shapes reality, so let's look at some numbers to find out what people are saying.

According to analytics pulled together by Sysomos, it appears that users discussing the Hawks on social media  have mixed feelings.

The Blackhawks dominate social media in terms of mentions and "popularity" when stacked against other teams in the Western Conference:

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But when we look at sentiment, you would never guess that the Chicago Blackhawks were the President's Trophy winners this year; the Los Angeles Kings and the Anaheim Ducks take the top spots in terms of positive "chatter" online:

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It will be interesting seeing how these numbers change over the course of the NHL Playoffs (by the way you can see the full report from Sysomos here).  As of now, the Blackhawks do not appear to be favorites for the Cup on social media.  Do you think these numbers are a good indicator of the final outcome?

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