How do parents decide where to take their child for Early Childcare?

I recently attended an Early Childhood Event, and it made me wonder “How do parents decide who will care for their children?”

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I worked as an infant teacher for 13 years for Bright Horizons, but I never asked the families how they heard about us. Did another family tell them? Did they see a post on social media? Did they see us at an event or did they just happen to drive by?

I am curious to hear from all of you. Please comment on "How did you decide where to look and then how did you chose from the places you looked at?" Thanks!

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Early childhood is an important time in a child’s life, although for parents it can be complicated and full of questions. This blog is a forum to ask questions and to share thoughts on topics related to child development from birth through preschool

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