Posts tagged "One Direction"

One Direction concert at Soldier Field: A parent's perspective

One Direction concert at Soldier Field: A parent's perspective
Last night my newly-minted teenage daughter enjoyed her birthday present: tickets to the One Direction concert at Soldier Field in Chicago, a stop on their On The Road Again Tour. While many girls have moved on from Niall, Harry, Louis, and Liam, there are still some very devoted Directioners and my daughter and her best... Read more »

Pepsi's new ad campaign taps into tween market with One Direction

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Pepsi’s latest television ad serves as a reminder that advertisers very much value the tween and teen market. In an ad that targets both tweens and teens and NFL fans, Drew Brees, the 33 year-old quarterback for the New Orleans Saints, competes with boy band One Direction for a can of Pepsi. They debate whether... Read more »