Pepsi's new ad campaign taps into tween market with One Direction

Pepsi's latest television ad serves as a reminder that advertisers very much value the tween and teen market.

In an ad that targets both tweens and teens and NFL fans, Drew Brees, the 33 year-old quarterback for the New Orleans Saints, competes with boy band One Direction for a can of Pepsi. They debate whether topping the charts or winning the Super Bowl is better, and in the end Drew Brees joins the band.

Apparently filming the commercial went well as band members Tweeted congratulations to Brees who, on Sunday, broke a NFL record by throwing a touchdown pass in his 48th straight game. Brees broke Johnny Unitas' record set in 1956-60.

That may make Brees cool, but Pepsi was not relying on him to sell to the tween demographic. For that, the soda company called in One Direction, complete with screaming fans.

In case you're not up on your tween heartthrobs, here's the scoop on One Direction, also known as 1D.

- The group is compromised of Liam Payne, Zayn Malik, Harry Styles, Louis Tomlinson and Niall Horan, who range in age from 18-20 and hail from Britain and Ireland. The group formed in 2010 and was signed by Simon Cowell after appearing on the television show The X Factor in Britain. They auditioned as individuals, but became a group at the suggestion of the show. How's that for a lesson in synergy?

- They are known for their song "What Makes You Beautiful" from their debut album "Up All Night," which sold 12 million copies. The song won the Tween Choice Award for Music: Love Song at the 2012 Teen Choice Awards and the group performed it at the closing ceremonies of the 2012 London Olympics.

- If you want to really blow your tween away, join their more than 7 million followers on Twitter @onedirection or the more than 10 million people who like them on Facebook.

- They will release their new album, "Take Me Home," on Nov. 13. Are your tweens counting down the days?

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