Archive for July 2012

More than half of tweens have cell phones

More than half of tweens have cell phones
This is the first in a week-long series on tween cell phone usage. My tween wants her own cell phone, but does not yet have one.  She has told me that she’s in the minority and that most of peers have their own phones, but I wasn’t so sure she was correct on that fact. ... Read more »

We all scream for National Ice Cream Day

We all scream for National Ice Cream Day
National Ice Cream Day is the third Sunday in July. In 1984, Ronald Reagan designated the the third Sunday in July as National Ice Cream Day, part of July, which is National Ice Cream Month.  Reagan said that those two events events should be observed with “appropriate ceremonies and activities.”  As if this heat wave... Read more »

Teen Vogue not as receptive as Seventeen to petition for unaltered photos

Teen Vogue not as receptive as Seventeen to petition for unaltered photos
After Julia Bluhm received a positive response last week from Seventeen magazine to her petition for greater transparency with their photo shoots, she threw her support behind two other teens, Emma Stydahar, 17, or Carina Cruz, 16, on a similar quest.  Emma and Carina launched a petition on Change.org asking Teen Vogue “to see real girls... Read more »
Advertisement:

These geography apps really stack up

These geography apps really stack up
I am a geography geek, so it should come as no surprise that I got excited about my child finally being tested on all the states and capitals in fourth grade and she was ready for that test in part because of an app on my iPhone.  (Nope, she doesn’t have her own phone yet,... Read more »

Tween waxing has parents raising eyebrows

Tween waxing has parents raising eyebrows
Salons target tweens as waxing clients by specifically marketing to them and offering deals to clients age 15 and younger. Uni K Wax Center in New York City, also with locations in Florida, launched the ad campaign pictured above, and it is apparently successful.  Twelve year-olds and others as young as 10 are taking advantage... Read more »

MSI's Summer Brain Games fight brain drain

MSI's Summer Brain Games fight brain drain
With only six weeks remaining until school begins again for my tween, we’ve been fighting the summer brain drain and the summer slide.  Both terms describe how students lose skills and knowledge during extended time away from the classroom.  My tween has been doing reading activities and math worksheets, but I’m sad to say that... Read more »
Advertisement:

Airbrushing in the media: the British government helps parents talk to tweens about it

Airbrushing in the media: the British government helps parents talk to tweens about it
“Keira Knightley’s bust was digitally enhanced in the publicity images for King Arthur in the U.S. but the British posters kept her natural physique,” the British government notes in a publication it produces to help parents discuss with their tweens how the media alters photographs and body shapes Like we discussed yesterday, Seventeen magazine announced... Read more »

Tween successfully petitions Seventeen magazine to stop airbrushing

Tween successfully petitions Seventeen magazine to stop airbrushing
Seventeen magazine has agreed to stop airbrushing photos in the magazine after a 14 year-old Julia Bluhm started an online petition has that garnered more than 84,000 signatures since April 19, 2012.  The editors agreed to be more transparent about its photo shoots with what they call the Body Peace Treaty and launched the Body... Read more »

Justice stores rely on tween nagging and sensory overload to boost sales

The clothing store Justice caters to tween girls and their appetite for trendy clothing.  The store targets kids ages 7-14 and fear not, they’re launching a new line of boys clothing, known as Brothers.  (For those from way back, anyone remember Limited Too?  It morphed into Justice.) Tween moms seem very split on the store. ... Read more »
Advertisement: