Check out the Bears' 2012 ad:
I've always been a fan of the "One City. One Team" campaign and already like the new tagline "Believe In Monsters". What do you think?
The Chicago Bears need all four phases (offense, defense, special teams and the fans) of the game to work together to pave the way to victory. This is the unofficial 4th Phase blog. You can follow the blog on Twitter, @4thPhase or #4thPhase.