George McCaskey quietly took over the franchise by succeeding his older Michael this past spring. For the past eight months, the new boss has watched his team rise to the top of the Super Bowl contenders list by the midway point of the season only to collapse into mediocrity. As the former director of ticket sales, George knows what it will take to keep Soldier Field's seats filled and their most loyal fans happy.
Needless to say, fans aren't happy. Sure, the Bears will never have a problem filling the stadium but perception is everything. Fair or unfair, for years, the Bears have been perceived to be cheap under Michael's watch.
George has the opportunity to put his stamp on this team. He should do so by opening up the checkbook, as the team has over the past few years, to build the team around the offense and Jay Cutler.
According to Sean Jansen of the Chicago Sun Times, the Bears will be in excellent shape and will have plenty of room under the salary cap. With the free agent market that's heavy in the wide receiver position, the writing is on the wall for the Bears to finally focus on building this team around Cutler.
This is not a running league and it hasn't been in about 25 years. The Bears will have to stop reliving the glory days of the T-Formation and the 85 Bears and build their roster for the modern day.
This is league is a passing, quarterback-centric league and the Bears finally found a quarterback to stay competitive. Look at some of the NFC playoffs teams -- Packers, Saints, Falcons, Lions, Giants. Not only do these teams have franchise quarterbacks, they have weapons around them to help outscore the other team.
Fans want points. They want 400 yard passing games. 60 yard bombs.
The 4th Phase wants wins and to win, the Bears need an offense that will cause other team's defensive coordinators to lose sleep.
His grandfather and his namesake, George, was a visionary for the team and league and the Bears now wear his initials on the sleeves of their jerseys. His shoes are big shoes to fill.
Change has to happen and it has to start at the very top. It has to start with George, the grandson, to set forth the team's vision moving forward and he has the quarterback to do so.
It can happen. This team is built to win now and it has to start next season.