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As you may know, Atia is included in the new 2010 Your Baby Can Read infomercial, but what you may not know is that she was discovered right here on Ay, Mama!

On April 6, 2010 I wrote a blog entitled, Back in the Hospital documenting what occurred back in October 2009. The blog included videos of Atia using the Your Baby Can Read system. As I mentioned in that entry, we had a lot of time to work on flashcards while Atia was undergoing the first phases of cancer treatment.

Several readers commented on the blog asking if it really worked. I confirmed that it worked for us and in response to one particular comment I said,

...I also give a lot of credit to the "Your Baby Can Read" system. They've mastered the technique of teaching kids - I truly think it's magic! Gosh, you'd think I worked for that company. Wish I could get Atia on the infomercial!

The next day, I received a message from Your Baby Can Read's public relations firm. They'd seen my blog, watched the videos and wanted to include Atia in their upcoming 2010 infomercial. What? They'd read my blog? They'd watched Atia's video?  I was shocked, excited and somewhat skeptical - so much so that I asked Steve to look up the phone number online to make sure it was legit.

Well, it was legit and the PR firm hooked me up with the infomercial producers in Los Angeles, CA. They were nearing the end of filming and had no plans of coming out to Chicago, so they asked if we'd be willing to set up a video camera and give an over-the-phone interview while recording ourselves.

Weird, right? I thought, There's no way this is going to work. How will we know if we're recording ourselves properly? How will we know if we look good? How will we know if the lighting is right? 

I had tons of reservations and voiced them to the producer. She patiently walked me through everything. It wasn't the first time they'd captured a testimonial this way, so they knew it worked.

We set up the camera on a tripod and then looked into it while answering the questions via speaker phone. It was bizarre at first, but after a few minutes it was no big deal. 

Steve and I didn't practice what we were going to say. In hindsight, we wish we would have. Both of us now cringe while watching certain parts. For me, it's when I say "From a parent's standpoint, it gets two seals of of approval" and make a strange facial expression. A national TV opportunity and I had to go and ruin it with my stupid face. Ugh!

I know what you're wondering; it's the same question our friends and family always ask us. Did we get paid? Nope. We didn't get a penny. What we said in the spot truly is how we feel. We believe in the system; it worked for us!

Looking back, I still can't believe that one little comment was read by someone important and triggered a series of events which resulted in Atia being in a commercial. She was actually discovered merely because I put some videos in a blog and voiced my wishes. 

It just goes to show how powerful words can be and that you never know who's reading what you write... for better or for worse.

So, without further ado, here's Atia's (and Asher's) infomercial segment -- and who knows, you many even see it on TV sometime too, if you're up late or early enough.

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  • That's great! A star in the making!

  • In reply to Jennlonigro:

    Thanks Jenn! To this day, Atia still asks to do flashcards every time we sit down to eat -- we've made it a habit out of practicing then -- a time when she's sitting down, focused and engaged. We've even got Asher doing it now, too.

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