As if the season could get any worse for Cubs fans, the Chicago Cubs and Wrigley Field announced they are severing ties with their long standing beer staple Old Style. Old Style beer has been just as big a part of Wrigley Field as the ivy which grows from the cold, hard brick in the outfield.
News of the divorce between the organization and the fully krausened company comes as a sudden shock, but also as a relief. Lousy baseball team sponsored by lousy beer, and overpriced lousy beer at that (as well as the general price of tickets, hint hint Tom Ricketts) was a recipe for disaster. So maybe this is the first step in the right direction for the Cubs organization. Cut the fat meat, or the watered down beer for that matter.
But before the Cubs finish yet another lousy season and we say goodbye to the fully krausened $8 treat. I have a few parting words "As I See It"
- Bud Light only sponsored the bleachers, but you my friend Old Style were the bleachers. With your cheapest alternative to any other brands of draft, you were by far the most consumed beverage by those 21 years of age and older (and by my account well beneath).
Can't forget this guy.....
- Thank you Old Style for helping misrepresent the loyal, annually broken hearted Cubs fans as one's who care more about the beer vendor than the scorecard. We Cubs fans will be glad to switch from the beer of fraternity beer pong games to the beer of Jimmy Buffett and Dave Matthews Band concerts. Maybe the addition of subtly will calm down that unruly crowd of "yuppies".
- Old Style is a
St. LouisMilwaukee brewing company which makes me sick. With such a rich culture of brewing history why would we take something that cheap and watery ESPECIALLY when it is brewed in the same territory as our bitter rival and all-around disliked St. Louis CardinalsMilwaukee Brewers? This has rubbed me for years. And is a reason why I refused to drink the beverage (during Cubs v CardsBrewers game only, I mean it's the cheapest beer at Wrigley and that ain't saying much.)
Was that Old Syle, Shane?
In an internal memo to top staff one month after purchasing the company, C. Dean Metropoulos outlined a plan to see PBR sales grow 30 percent per year, Lone Star's sales to double and for the company to create a "Four Loko"-like version of Colt 45, backed by an African-American star and jingle.
"I also want to try to exit the 'Cubs' deal and divert this money behind Old Style 'Light,'" C. Dean Metropoulos wrote. The relationship between Old Style and the Chicago Cubs baseball team has existed for 61 years.
B.R. Zoom, the ad agency, was fired per order of Metropoulos. And former Pabst employees said the Metropoulos brothers, in almost daily phone calls, demanded that a host of ideas be implemented, such as Pabst brands being sold in Madison Square Garden, comic actor Will Ferrell sponsoring Old Milwaukee, PBR gift bags being given away at the Country Music Awards in Las Vegas sponsored by the Academy of Country Music.
So it appears that the company is off to bigger and better things and we now have traded in the division with beer vending companies. My only question remains, with the financial hardships that have recently plagued both the Chicago Cubs and hometown brewing company Goose Island, why not have the craft beer company sponsor the Cubs? It seems like common sense once you get down beneath the surface. The Cubs need a revitalizing image, Goose needs a platform and money. Match made in heaven. Politics aside if someone reads this that can make something happen before the 2012 season, get it done.
But I must admit that I will miss the feeling a cooling fresh dump of Old Style by some drunk lady or some over excited guy, that thought Derrick Lee connected on a swinging third strike on a hot summer day. Also, now that I am a current tax paying resident of the Wrigelyville 44th Ward I will not miss the gaggles of crushed old style and PBR cans that decorate the alleys and patches of grass that line Sheffield into Sheridan on my walks home from Wrigley. I hope those aren't from people who actually live in the neighborhood.
Tags: 312, Academy of Country Music, Bud Light, Bud Light Bleachers, Chicago Cubs, Chicago Police Department, Chicago Tribune, Colt 45, Country Music Awards, Dave Matthews Band, Dave Matthews Caravan, Four Loko, Goose Island, Jimmy Buffett, Krausened, Lone Star, Major League Baseball, Old Milwaukee, Old Style Beer, Pabst Blue Ribbon, Shane Victorino, St. Louis Cardinals, Tom Ricketts, Will Ferrell, Wrigley Field, Yuppie