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"Bad at Sports" turns four

How it works: Bad at Sports, the Chicago crew, and the new blog

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Duncan MacKenzie, Richard Holland and Amanda Browder (2006)

I e-met Richard Holland through violent flame wars on (defunct) Othergroup. And that's where he mentioned Bad at Sports, a newly invented media form called a podcast. It was August, 2006.

 By show 12, I was helping out with publicity and "stuff" as it came up, and I've been on the sidelines ever since. It has grown to become one of the nation's largest art websites that is independent of an institution. It has a larger archive of artists than PS1, and if you judge by the metric of "unique visitor" traffic, it has double the readership of the New Art Examiner at its peak. 

And it's all done on a zero budget.  
How?
Let's break it down: Duncan MacKenzie and Richard Holland are the leads. MacKenzie does everything from setting the program schedule to personally conducting over one-third of all the interviews. Holland produces every show, and does some of the interviewing with MacKenzie. But beyond those two, Bad at Sports is a huge, completely decentralized group, with a core group that keeps the show running. Many of the members have never met each other, and everything, including group discussions, is done electronically.   

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left to right: Duncan MacKenzie, Kathryn Born, Christopher Hudgens, Claudine Ise, Stephanie Burke, Lauren Vallone, Joanna Topor MacKenzie, Meg Onli

At the very beginning, Holland, MacKenzie and their beer comprised the show. Then Amanda Browder soon joined and they were the on-air trio, passing two microphones between four people (that's what those pauses are, they're passing the mic).

The instant miracle of Bad at Sports is that it filled a desperate need for press about visual art. Since arts coverage has become so stripped down, guests who seemed out of the show's league, like James Rondeau, were willing to be interviewed by a rag tag team. But It was quickly recognized as the only intellectual, long-form game in town. Bad at Sports proved that you could hold the audience's attention for an hour if the interviewers and guests were smart enough.  And they were. The show is industry talk, art discussion and used to be a lot more crass than it is today.

But how and why has Bas survived for four years? This paragraph ended up on the cutting room floor of our proposal for the journalism summit, but this is my view of our business model:

When funds dry up during economic downturns, many organizations are forced to disband. Bad at Sports has remained unchanged through this recession due to its minimal operations model.  Over 200 episodes have been released without ever requiring a studio space - all audio is captured in the field. Inexpensive recording devices can be shared between correspondents, and free editing software programs can be found online. The hosting provider is low-cost, and distribution via the Internet and iTunes is free.  The entire group voluntarily contributes their effort and content because they love the work, and the reward for their efforts has led to impressive opportunities for many of its members.

The show has not only survived for 208 episodes years, but along with its members, it's grown up a lot. In the first year, I remember pitching the show to media outlets - dozens of emails went out - and the next day the new show goes online with an introduction in which everyone is swearing like crazy and Amanda Browder is talking about latex clothing and dildos. That particular press blitz wasn't very successful. But others were, and the recognition came, and the show continued to grow an audience. In four years, they have never missed a single week. Not through sickness or having children, holidays or broken equipment.
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Brian Andrews

 

It's done through the support national and international "bureaus" and a core local group. Among them is Christopher Hudgens, who came came onboard in 2006 as a tech guy and everything else. The site would have died a thousand deaths without him. And there was always the San Francisco bureau, and I won't dwell on them too long except to say that Brian Andrews couldn't get an interview with Matthew Barney, so he SIMULATED one, and there is no other piece like this in the archive. Mike Benedetto started with the avant garde one-minute movie reviews in 2007.

 

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Mike Benedetto

Also in 2007, Amanda Browder moved to New York, but reports with a crew she's formed out east. But even with Browder's departure, the female presence increased. There were always women in BaS, I've put in some segments, like DJ Spooky, and Tom Blackman the day after he sold Art Chicago to the Mart. And Terri Griffith did one of my favorite interviews (with Gregg Bordowitz and David Getsy) "about queer art, queer theory and what it means to be queer".

Griffith and and Joanna Topor MacKenzie do outstanding book reviews, (they eventually launched their own live reading series and book-based podcast "The Parlor Reads").  In the mix, Serena Worthington could be coerced onto the mic, and knew  enough about grants to rally the troops and keep the plan of becomg a 501(c)3 alive.

In October 2006, BaS did a huge live month-long series, with a 20-foot map of names interconnected with thread. Guests were interviewed in front of a live audience, among them Kerry James Marshall , Rhona Hoffman and Francesco Bonami.  

And that's when Meg Onli came on board. I'll come back to her because she's a big shot now. She has Iceland in her sights and is running the blog, but back then she was an intern and had to do the life-force-draining task that someone is always stuck with... the name drops. Ugh, the name drops- what a pain in the ass. Sign up for the email and you'll know what the name drops are. Now Lauren Vallone is stuck with the name drops, but she's a real champ, and she's also relieved me of handling the weekly email.  

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Audrey Mast

But back in 2007, the staff that was on hand didn't have one detail-oriented person in the mix, everyone was screwing up the spelling of people's names, or the word San Francisco was spelled wrong on a promotional sticker. Although the show is a free download and no one gets paid, it doesn't stop the audience from complaining loudly about typos (and everything else). So along came Audrey Michelle Mast, who was editing Flavorpill in Chicago. Although she's doing a stint in St. Louis, she is  still idiot-proofing us to this day.

 

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Mark Staff Brandl

Anyway, from Raymond Pettibone, Jeff Wall, Chris Walla, Derek Guthrie, fights on the comments section, and Mark Staff Brandl from Switzerland, it's been a hell of a run. And Meg Onli has made the blog and Twitter feed into a formidable presence, breathing new life into the show. Lauren Vallone reviews apartment galleries, and Claudine Ise, with a doctorate worth of art knowledge, has become the resident art-writing star. Stephanie Burke of the Gallery Crawl is doing roundups, and it's all kicking ass. And there are a bunch more people on the staff list, many I don't know - my apologies to all those I didn't mention.

 

The core group is tight after all these years. About a year ago we started trying to meet once a month, and we met last night for four hours and everyone wanted to take the picture before the serious drinking began. The final snapshot wouldn't have been pretty. But Duncan MacKenzie, even after a good chunk of beers, still spits out eloquent, inspirational prose about the show. He talks about a national voice for the midwest, about non-objectivity and a personally-driven narrative. "We care about art and we want to make it better, that's all we want and all we've ever wanted. And we mean it tonight, like we always do." (that last part was really moving in real life but doesn't translate well in print)

The show will continue to grow, and new blood is always welcome as Meg plans to add new bloggers, increasing the posting rate to several times per day. As Richard Holland says, "the show will keep on going until a Sunday night comes around when we don't have any audio to upload".

 

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l to r: Kathryn Born, Terri Griffith, Duncan MacKenzie, Amanda Browder, Richard Holland

 

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