Dr. Rebecca McComas has a good heart and great intentions. Her company, MN Pets, provides "gentle euthanasia" services in your home, and support during the grief process. I admire and respect these goals. When I came across her video ad, I thought that it was carefully constructed and oozed compassion as well as professionalism. There are just two more things that would make it nearly perfect.
First, Dr. McComas empathizes with people who struggle to determine when their pets are ready to die. She states flatly that they cannot tell us. As an animal communicator with a background in biological science, I frequently ask animals that very question - "Are you preparing to leave your body?" In fact, they can tell us, and this one answer makes a great difference in the subsequent processing of grief. A person may still struggle to accept the animal's view and desire to pass into a spirit life, but at least he or she can be confident of honoring the animal's preference. The grief that results from thinking, "What if I killed Fluffy and she hates me?" is debilitating, and unnecessary.
Second, Dr. McComas uses the pronoun "it" in reference to a pet. Even though I am positively persnickety when it comes to proper grammar and usage, I vehemently disagree with, and rebel openly against, the standard of using "it" to describe sentient beings who are clearly of one gender or the other. "He" and "she" more properly describe our animal companions.
I look forward to the time, and I believe that it is imminent, when veterinarians will wholeheartedly embrace partnerships with those of us who are committed to the ethical practice of "new" - but actually quiet ancient - ways of eliciting information. Our species suffers from a certain degree of arrogance, and it impedes our ability to create more loving relationships with animals, when we don't believe they can "tell us" what they want and need. I hope that Dr. McComas and MN Pets will be leading examples of this kind of partnership between forward thinking practitioners with slightly differing methods.