When one goes to the store for the unfortunate task of purchasing a sympathy card, one does not expect to be greeted by a solemn man in a dark suit that will hold one's hand and offer comfort through the process, perhaps steering one toward an upgrade to a more expensive model, er, card. But one might expect a certain amount of gravitas in the Sympathy Card section. One does not expect to have to fight his or her way through a selection of celebratory balloons.
CVS, you need to move the balloons or the Sympathy Card section. That's all I'm saying.
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